Brand Identity & Visual Communication
Advanced 10-week program focusing on comprehensive brand development, packaging design, marketing collateral creation, and visual storytelling techniques. Collaborate with real Sri Lankan startups and small businesses for authentic project experience.
Strategic Brand Development
This advanced program goes beyond basic design skills to explore the strategic thinking behind successful brand identity systems. Students learn to create cohesive visual languages that communicate brand values, connect with target audiences, and drive business growth through thoughtful design decisions.
Brand Strategy & Research
Learn market analysis, competitor research, and brand positioning to create compelling brand narratives that resonate with Sri Lankan consumers.
Packaging & Collateral Design
Master the art of packaging design, marketing materials, and brand touchpoints that create memorable customer experiences.
Client Collaboration Skills
Develop professional presentation skills and client consultation techniques through real projects with local startups.
Program Highlights
Premium Career Opportunities
Brand specialists command higher salaries and enjoy diverse career paths in Sri Lanka's expanding creative economy and startup ecosystem.
Brand Designer Roles
Mid-level positions at advertising agencies and design studios
Startup Collaborations
Brand consultant for emerging businesses and entrepreneurs
Creative Director Path
Leadership roles in agencies and corporate marketing teams
Advanced Brand Development Tools
Master professional brand strategy methodologies and cutting-edge design tools used by leading agencies worldwide.
Brand Strategy Framework
Market Research Methodology
Consumer insights and competitive analysis techniques
Brand Positioning Matrix
Strategic positioning and differentiation frameworks
Brand Personality Development
Voice, tone, and character definition systems
Customer Journey Mapping
Touchpoint analysis and experience design
Professional Design Suite
Adobe Creative Suite Pro
Illustrator, Photoshop, InDesign advanced features
3D Mockup Software
Dimension and Cinema 4D for packaging visualization
Brand Guidelines Tools
Frontify and InVision for brand asset management
Client Presentation Software
Keynote and Figma for professional presentations
Professional Standards & Ethics
Learn industry-standard practices for client confidentiality, brand ethics, and professional conduct in brand development projects.
Client Confidentiality Protocols
Non-Disclosure Agreements
Understanding and implementing professional confidentiality standards for all client work and strategic information.
Project Documentation Standards
Secure file management and version control protocols to protect client intellectual property and brand strategies.
Ethical Brand Practices
Guidelines for responsible brand communication and cultural sensitivity in Sri Lankan market contexts.
Quality Assurance Standards
Brand Consistency Reviews
Multi-stage review processes to ensure brand identity cohesion across all touchpoints and applications.
Peer Feedback Protocols
Structured critique sessions and collaborative improvement processes for professional development.
Industry Compliance Standards
Adherence to advertising standards authority guidelines and professional design association practices.
Ideal for Brand Specialists
This advanced program targets creative professionals ready to specialize in strategic brand development and visual identity systems.
Experienced Designers
Graphic designers with 1-3 years experience wanting to specialize in brand identity and strategic thinking.
Marketing Professionals
Marketing specialists seeking deeper understanding of brand development and visual communication strategies.
Entrepreneurs
Business founders and startup team members wanting hands-on brand development skills for their ventures.
Prerequisites
Strategic Progress Monitoring
Advanced assessment methods focusing on strategic thinking, client collaboration skills, and real-world brand project outcomes.
Strategic Learning Phases
Assessment Framework
Strategic Case Studies
Brand challenge analysis and solution development with peer review and mentor feedback.
Client Presentation Skills
Professional pitch development and delivery assessment with real startup partnerships.
Portfolio Excellence Review
Comprehensive brand identity system evaluation by industry professionals and potential employers.
Industry Mentor Evaluation
One-on-one assessment sessions with senior brand designers from leading Sri Lankan agencies.
Next Intake Schedule
Advance Your Brand Design Career
Secure your spot in our July 2025 intake for Brand Identity & Visual Communication. Work with real startups, develop strategic thinking skills, and build a portfolio that opens doors to premium design positions.
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